THE NOW

THE LARGEST OUTDOOR VIDEO INTERACTIVE

PUBLIC ART INSTALLATION

Coolture Impact at Port Authority Bus Terminal

South West Corner of 8th Avenue with 42nd Street, Times Square, New York

October 25, 2018 - February 7, 2019

Welcome to The Now, a journey into magical worlds, opening doors to hidden places and participatory environments.

ABOUT THE NOW

An immersive interactive experience, using gesture-responsive video-art-illustration-animation
as a tool for storytelling and audience connection in the heart of New York city,

on the windows of the Port Authority Bus Terminal in Times Square. 

 

Like Alice through the looking glass, the audience will be transported to different worlds
as they communicate through the window's surface. 

 

Reality and fantasy intertwine in an interactive and multi-sensorial installation
A 72 ft. long interactive video installation, captivating the over 200,000 commuters and tourists
that move through this area each day.

Created by talented filmmakers and video artists Laia Cabrera and Isabelle Duverger,

through videoart, animation, video mapping and interactivity, in collaboration with interaction artists Lorne Covington and Bill Saiff (NOIRFLUX) and immersive experience developer Karan Parikh.

WELCOME TO THE NOW

A large-scale video mapped interactive installation that explores transitory spaces and unseen parallel realities. A time travel cinematic voyage to visually striking places, live painting, animated characters and evolving narratives, as you walk, move and point to the different storylines.

 

As the viewer explores and interacts with the created space and characters, they too become part of the world of The Now.

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THE NOW - INAUGURATING THE COOLTURE IMPACT PLATFORM

THE NOW: AN INTERACTIVE VIDEO ART INSTALLATION CREATED BY LAIA CABRERA & ISABELLE DUVERGER

INTERACTION BY NOIRFLUX (LORNE COVINGTON & BILL SAIFF) AND KARAN PARIKH

FEATURED ARTISTS / LAIA CABRERA AND ISABELLE DUVERGER
Visual design and art installation created by awarded creative team LAIA CABRERA & Co, founded by filmmaker and video artist
Laia Cabrera and French animator and projection mapping artist Isabelle Duverger. Searching for new ways of using the space and visual imaginary as a tool for narrative storytelling and audience connection, driven by both scenographic and dramaturgical aspect and creating immersive content experiences in contemporary artwork. @laiacabreraco @isabelleduverger

FEATURED INTERACTIVITY / NOIRFLUX
Co-founded by Interaction artists Lorne Covington and Bill Saiff, working as NOIRFLUX, create responsive environments that provide immersive exploration, expression, and education. Through innovation in multi-person gestural interfaces, advanced spatial sensing, and physical, augmented, and virtual reality techniques, they create participatory experiences that effortlessly extend visitors' capabilities and senses. @noirfluxarts
Karan Parikh, an immersive experience developer. His core areas of focus are mixed reality, interaction design, spatial AR, adaptive and binaural audio. @karan_immersive

THE PLATFORM / CULTURE IMPACT

At the edge of new digital frontiers, Coolture Impact is an incubator that explores and exploits new technologies, art content and social interaction. It creates a new paradigm in storytelling, where digital art is activated by, and exposed to, a large audience. Viewers are invited to experience and interact with art in a personal and exciting way to become an intrinsic part of the soulful artworks of our talented, featured artists. @cooltureimpact

LOCATION / PORT AUTHORITY BUS TERMINAL OF NY & NJ (PABT)

Providing the space and the support, believing in the vision and potential of this one of a kind project. The Port Authority Bus Terminal is the central hub for bus travel to and from New York City, being both the largest bus station in the nation and the busiest in the world. #PABTArtsCulture

SCREENS / PLANAR > READ CASE STUDY

Providing the high quality LED panels that conform the platform hardware. Advanced Videowall Group has pioneered the space of videowall design and integration. They offer a full-suite of professional services to support clients from demonstration assessment centers, to engineering/design, project management, installation, and after-sales care.

CAMERAS / STEREOLABS

Providing the ZED depth motion sensor cameras that empowers the platform’s hardware. Stereolabs is a computer vision company that’s revolutionizing the way technology interacts with the physical world. They make the ZED, camera for depth sensing and motion tracking. From AR and VR devices to robots, the ZED empowers objects with the real-time ability to see and understand the world the way humans do.

PRODUCED BY CULTURAL SEMIOTIC ALLIANCE (CSA) 

a non-profit organization that develops and promotes unique cultural presentations in public spaces and new media platforms. 

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THIS PROJECT IS MADE POSSIBLE BY CULTURAL SEMIOTIC ALLIANCE | PORT AUTHORITY NEW YORK NEW JERSEY | COOLTURE NEW YORK | PLANAR | STEREOLABS

Laia Cabrera & Co. Film, Projection Mapping & Interactive Art New York, United States   we@laiacabrera.com 

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© 2010 Laia Cabrera & Co. Website designed by Isabelle Duverger