WITHIN REACH - Art Wall Coolvines Powerhouse, Jersey City, NJ
August 11 to September 30, 2020

An Immersive Interactive Cinematic Art Installation
by Laia Cabrera and Isabelle Duverger

Conceived and Directed by Laia Cabrera & Isabelle Duverger

Interactive Design by Aniol Saurina Masó | Original music by Nana Simopoulos

Cinematography and Editing by Laia Cabrera & Isabelle Duverger | Additional footage by Ignacio Garcia-Bustelo

Commissioned by Coolvines Powerhouse

Art Wall Coolvines Powerhouse -  350 Warren St Jersey City, NJ 07302 - August 11 to September 30, 2020

"Within Reach" is an interactive art installation about transformation, reconnecting with the origin, nature and our relationship to it, created by filmmaker Laia Cabrera and visual artist Isabelle Duverger in collaboration with interactive designer Aniol Saurina Masó and composer Nana Simopoulos.

Conceived as a seamless projection mapping design with full gesture responsive interactivity, “Within Reach” invites the audience to actively enter the heart of the piece creating a story that unfolds across a series of immersive interactive scenarios. The installation is a sensory experience thought the elements, from the earth to the skies, from liquid shapes to seeds and visual metaphors, and the principle of change and transformation, where the line is blurred between the physical and the digital world, between the real and the imaginary.

We are far, minuscule, looking from above, but we are actors, actively morphing and shaping what we see. The sea is moving the trees, from the molecules to the exploration of nature and its fruits. “Within Reach” explores the soul of nature, it’s quietness and its power, fertility trough avatars being the fruits and seeds to the infinitesimal and the microscopic on a journey of landscapes and its enchanting beauty. The human presence is only visible at the beginning at the end as a minuscule glimpse of looking at the skies, where coffee grains and bubbles are rain on our dreams.

The audience can affect change, create an avatar of themselves and discover ways to interact with the installation, embody the different storylines and share the experience with each other. 

“Within Reach” premiered in Jersey City at the Art Wall Coolvines Powerhouse on August 11, 2020 and is currently in view until September 30, 2020.


"My video does not do Within Reach, the installation at Cool Vines on Warren Street, justice. Montage is too weak a word for the film nature footage form vineyards to forest to ocean and water shifting perspectives from drone high eye view to microscopic. My favorite was cellular closeup of a leaf translucent fade into a field free associate non verbal poem of nature life a journey but commenting on the footage are avatars responding to you your motion movements grains for wheat fields grapes for vineyards animation swirling with you the footage dipping imploding with the same movement as the avatar serenity understanding what is this life but all of life and what is all if not the essence...."
- Timothy Herrick, writer and journalist, August 15, 2020

"We got the chance to enjoy the AMAZING interactive video art installation by the brilliant Laia Cabrera and Isabelle Duverger AT @artwall_jc !!! It moved me to dance around the store with wild abandon. I encourage you to do the same!!"

- Erica Glyn, Musician and Composer, August 15, 2020

Laia Cabrera & Co. Film, Projection Mapping & Interactive Art New York, United States   we@laiacabrera.com 
  • White Blogger Icon
  • White YouTube Icon
  • White Vimeo Icon
  • White Instagram Icon
  • White Facebook Icon

© 2010 Laia Cabrera & Co. Website designed by Isabelle Duverger